Refresher is an online news channel aimed at younger audience. Their Instagram and YouTube communication used a lot of graphics, but lacked a consistent motion design identity. Our challenge was to craft such identity and push the visual of Refresher and their sub brand FreshNews to the next level.

The result is a geometric monochrome animated visual style for their core brand and flashy/glitched colorful visuals for their FreshNews video format. I delivered a full After Effects animation template package continued by successful implementation with their own in-house video editing team.